Mr Geoff Berrow
2 Rothesay Avenue,
Newcastle under Lyme
Tel: +44 1782 631071 E-mail: email@example.com
Type of Presentation: Workshop
Aims: Many businesses are seeking to enhance their web presence by enriching their websites with audio and video content. But adding such media to your site can be complicated and dedicated media servers are expensive. This presentation discusses the need for media content and looks at some simple and low cost ways of putting it there.
Background: In the early days of the Internet, even pictures were a luxury. As connection speeds got ever faster designers were able to add more and more content to websites. A picture is, as they say, worth a thousand words. But even if we could now download pictures in a reasonable amount of time, audio files (other than the dreaded midi files) took an age to download and video was virtually out of the question.
Action: Nowadays most of us have access to high speed broadband and high quality audio and video streaming in real time is possible for most connections. And yet most websites are still stuck at the online brochure stage. If you are serious about your online presence then it makes sense to maximise the potential of your website. Granted, audio and video content may not make a vast difference to some businesses but there are very few who could not benefit in some part by the inclusion of additional media.
Results: A rudimentary knowledge of HTML (Hyper Text Mark-up Language) plus free software and services are all that is required to radically transform the effectiveness of company websites. But though these techniques use free or low cost services, the results can be as good and sometimes better than solutions costing much more. This presentation shows through examples, the benefits that can be achieved by using streaming media and how easily (and cheaply) it can be incorporated.
Lessons: The amount of time people are prepared to spend browsing is now measured in seconds. If customers cannot see and, more importantly, understand how your site can deliver what they want, they will move on. The plethora of websites makes it even more important that businesses use whatever means they can to give them the edge and to make their websites work for them while at the same time responding to the fact that resources are limited.
Keywords: video, streaming, website, audio, YouTube, Flash